Operations automation for Indian exporters

No more missed cut-offs because nobody forwarded the mail. Kyre reads the CHA’s inbox, the WhatsApp group and Tally, and warns the one person who can still act, while the fix is still cheap.

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Kyre cut-off boardWatching 4 shipments · example data
PODestinationCut-offTime leftStatus
4471HamburgSI cut-off · Wed 18:00
4471 Hamburg
SI cut-off · Wed 18:00
4468RotterdamVGM · Tue 12:00
4468 Rotterdam
VGM · Tue 12:00
4502New YorkGate-in · Thu 09:00
4502 New York
Gate-in · Thu 09:00
4390Jebel AliLC presentation · Fri 17:00
4390 Jebel Ali
LC presentation · Fri 17:00

Every row is a date that will not move. Kyre watches each one against the eleven places its facts live.

Reads what you already run11 systems · nothing migrated · nothing replaced
TallyExcel / SheetsWhatsAppEmailChallan bookICEGATEDGFT portalCHA / forwarderCarrier portalBank / LC fileBuyer PO
001the problem

This morning the answer was sitting in
an excel sheet, or a whatsapp group, or an unopened inbox, or the cha's own file, or an unchecked portal, or somebody's memory
002the bill

None of it reaches an invoice, which is why it survives. Set the two numbers that describe you, and read the bill.

Annual export turnover
₹2 Cr₹500 Cr
People on documents
130
Leaving the business every year
₹29.1 L
What Kyre is built to take back
₹12.7 L44% of the leak · a target
Kyre
The bill, itemised
Model no. 0040
₹40 Cr · 4 people
01Capital asleep in refunds₹8.2 L
₹40 Cr turnover×18% IGST reclaimed×38 days on the cash cycle×11% cost of capital
Kyre aims at ₹3.3 L · 40%Incentives & receivables tracker
02Salaried hours spent being the integration₹4.3 L
4 people on documents×₹5.4 L loaded cost each×~20% of time on compliance
Kyre aims at ₹2.4 L · 55%Document assembly & LC cross-check
03Document sets refused first time₹4.7 L
114 shipments at ₹35 L×35% against an LC×65% refused first time×₹18,000 fee, rework, carry
Kyre aims at ₹2.8 L · 60%Document assembly & LC cross-check
04Air-freight, expedite, the apology₹11.9 L
114 shipments a year×4% slip into part-air×₹2.6 L premium each lift
Kyre aims at ₹4.2 L · 35%Buyer status & milestone watch
Total leaking, per year₹29.1 L
Kyre target₹12.7 L

Underlined terms have a named source, set out in the evidence. The rest are coefficients we chose. Targets, not results. A model, not your books.

Thank you for
not guessing
Sometimes the total comes back too small to build for. We say so.
003how it connects

Each does its own job correctly. The failure is in the gaps between them, which is the only place Kyre sits.

KyreU00 · signal coreread · check · tell · 11 channels
Channel U01
Tally
Accounting
01 · Reads

Invoice values, ledger entries, party balances

02 · Checks

Do the invoice, the packing list and the shipping bill agree, to the rupee?

03 · Tells

The person assembling the set — with the mismatch named, before it is filed

01

Reads

A saved sheet, an inbox, a portal page, a photo of a challan. As it is, where it is.

02

Checks

Dates against dates, values against values, every field against the buyer’s PO.

03

Tells

The one person who can still act, in the WhatsApp or inbox they already live in.

Tally stays the source of truth
Every system keeps owning its facts. Kyre reads; it never overwrites.
It reads what is already there
No import week, no cut-over weekend. Read-only on day one, working by day four.
Nobody learns a twelfth system
The warning arrives in WhatsApp or email, where your team already works.
004what we build

Six builds that pay for themselves fastest. Which one is yours is a question for the call, not for this page.

Build 01₹0.12

Your buyer hears about the delay from you, before they ask.

sampleTNA · style 2231
Fabric in12 Mar
Cutting done19 Mar
Finishing+6 days
SI cut-off05 Apr
to the buyer, before they ask
Hi Anna, finishing on 2231 slipped six days. New ETD 11 Apr; revised docs follow today.09:14 ✓✓
WhatsAppEmailSheet
Reads
  • TNA milestones in your sheet
  • Carrier and forwarder tracking mail
Checks
  • Is this milestone late against its planned date?
  • Has the vessel ETD or ETA moved since the last update?
Tells
  • The buyer, on WhatsApp or email, in their format
  • Your merchandiser, the moment a date slips

Already out there: Maersk, MSC and CMA CGM already push container tracking, free and accurate. What none of them do is stitch a production milestone to a shipment to a specific buyer’s inbox. That thread is the gap.

Not sure which one is yours?

No ERP migrationNo per-seat licencesRuns on your serverYou own the workflows
005watch it work

A vessel moves up at 11:47 pm. This is everything Kyre does between then and the morning, in order.

Illustrative. The names, vessel and figures are examples.

006evidence

DATA has a named source. TESTIMONY is a practitioner claim: direction, not proof. Weak denominators say so.

56–75%

of export LC documents are refused on first presentation.

A current advisor estimate blended with a 2005 survey. Widely repeated, still dated.

DATAICC Banking Commission estimate; DC-Pro survey
₹10,000 Cr

of MSME input-tax-credit refunds were still to be cleared.

DATAFIEO, Ajay Sahai
21.4%

of current assets sat blocked as ITC, stretching the cash cycle by 38 days.

One Bengaluru SME sample. Direction, not a census.

DATAInt’l Journal of Economic Practices and Theories
~20%

of an exporter’s time still goes on manual compliance.

TESTIMONYFISME, Anil Bhardwaj
8–10×50

live orders per executive, fifty-odd tasks per order, in spreadsheets that never combine.

TESTIMONYApparel Resources
37%

of exporting MSMEs are not integrated with any digital order flow.

DATAICRIER Annual Survey of MSMEs, n = 2,007
007what we refuse

The biggest pressures on an Indian exporter are not software problems. Anybody selling automation as the answer to them is lying.

01

The 50% US tariff

Political

We can model landed cost and flag exposed buyers. We cannot remove a duty.

02

A rolled container

Physical

We can tell you sooner, and tell your buyer for you. We cannot move the ship.

03

A line at capacity

Human

Visibility does not create a second line or a skilled operator.

04

A buyer who won’t pay

Commercial

That is what ECGC and your credit terms are for.

05

A failed inspection

Made on the floor

We can track the defect data and trigger the re-inspection. We cannot sew.

Everything else is a fact that already existed, arriving after the window closed. That is a coordination problem, and it is the only kind we sell.

008how we work

In that order, and you can stop after any of them.

01

A call

Thirty minutes. We ask for denominators, not opinions.

What share of your LC sets come back refused?
How much refund is sitting unclaimed?
Who finds out first when a date moves?
02

A written map

Every deadline and handoff, where it breaks, and what each break cost you last year. Yours whether or not you build with us.

2 breaks foundyours to keep
03

One build

Whatever the map says is bleeding hardest. It ships on its own and is load-bearing before anything else is touched.

✓ read-only access · Tally, Gmail, WhatsApp
✓ deadlines mapped to live shipments
✓ first check running on live data
→ warning sent · Ravi, logistics · 09:12

What week one looks like.

Mon to Fri · a real first week
Day 110:00

Read-only access to what you already use. Nothing is changed.

Day 2–3all day

Your deadlines mapped against real shipments, one by one.

Day 416:30

The first check runs on live data, in a group only you can see.

Day 509:12

The first real warning reaches a person. You decide if it was worth having.

009who builds it

No account manager, no delivery team you have not met.

Container tracking tells you where a box is. It has never told anyone that the dyeing mill slipped two days, or that the CHA is waiting on a revised invoice. That sits in a WhatsApp group and somebody’s memory, and it surfaces a week after it was worth anything.

So we built the thing that watches those places instead. We are at IIM Indore, we take one build at a time, and you deal with us directly.

Aditya & TithiCo-founders · Kyre · IIM Indore

This is the system, not a mockup.

Seeded shipments; real cut-offs and real arithmetic, at an address you can open.

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